American Customer Satisfaction Index (ACSI) Model
The project
This project contains the sample American customer satisfaction index (ACSI) model for partial least squares structural equation modeling (PLS-SEM). The following article describes in detail the data used and the PLS path model with its specific indicators: Morgeson, F.V./ Hult, G.T.M./ Sharma, U./ Fornell, C.: The American Customer Satisfaction Index (ACSI): A Sample Dataset and Description. Data in Brief, Volume 48 (2023), p. 109123.
Download and import
Simply download the project and import it in SmartPLS 4.
