Corporate Reputation Model
The project
This project contains the sample corporate reputation model (Eberl & Schwaiger, 2005; Schwaiger, 2004) for partial least squares structural equation modeling (PLS-SEM). The data (344 observations) are from the German cell phone industry.
The book on PLS-SEM (Hair et al., 2027) and the book on advanced PLS-SEM issues (Hair et al., 2024) use the corporate reputation model example for all case study applications of the partial least squares structural equation modeling (PLS-SEM) method.
Download and import
Simply download the project and import it in SmartPLS 4.
References
Eberl, M., & Schwaiger, M. (2005). Corporate reputation: Disentangling the effects on financial performance. European Journal of Marketing, 39(7/8), 838–854.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2027). A primer on partial least squares structural equation modeling (PLS-SEM) (4th ed.). Sage.
Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2024). Advanced issues in partial least squares structural equation modeling (PLS-SEM) (2nd ed.). Sage.
Sarstedt, M., Ringle, C. M., & Iuklanov, D. (2023). Antecedents and consequences of corporate reputation: A dataset. Data in Brief, 48, Article 109079.
Schwaiger, M. (2004). Components and parameters of corporate reputation: An empirical study. Schmalenbach Business Review, 56(1), 46–71.
