European Customer Satisfaction Index (ECSI) Model
The project
This project contains the sample European customer satisfaction index (ECSI) model for partial least squares structural equation modeling (PLS-SEM). The data (250 observations) is taken from the French cell phone industry.
The following article describes in detail the data used and the PLS path model with its specific indicators: Tenenhaus, M., Esposito Vinzi, V., Chatelin, Y.-M., and Lauro, C. (2005). PLS Path Modeling. Computational Statistics & Data Analysis, 48(1), 159-205.
Download and import
Simply download the project and import it in SmartPLS 4.
