European Customer Satisfaction Index (ECSI) Model
The project
This project contains the sample European Customer Satisfaction Index (ECSI) model for CB-SEM, PLS-SEM, PLSc-SEM, GSCA, and sumscore regression. The data (250 observations) is taken from the French cell phone industry.
The following article describes in detail the data used and the PLS path model with its specific indicators: Tenenhaus et al. (2005).
Download and import
Simply download the project and import it in SmartPLS 4.
References
Tenenhaus, M., Esposito Vinzi, V., Chatelin, Y.-M., & Lauro, C. (2005). PLS path modeling. Computational Statistics & Data Analysis, 48(1), 159–205.
