Unified Theory of Acceptance and Use of Technology (UTAUT) Model
The project
This project contains the sample unified theory of acceptance and use of technology (UTAUT; Venkatesh et al., 2003) for partial least squares structural equation modeling (PLS-SEM). The data (722 observations) is taken from Saudi Arabia (Al-Gahtani et al., 2007).The article by Al-Gahtani et al. (2007) describes in detail the data used and the PLS path model with its specific indicators.
Download and import
Simply download the project and import it in SmartPLS 4.
References
Al-Gahtani, S.S., Hubona, G.S., & Wang, J. (2007). Information Technology (IT) in Saudi Arabia: Culture and the Acceptance and Use of IT. Information & Management, 44(8), 681-691.
Venkatesh, V., Morris, M.G., Davis, G.B. and Davis, F.D. (2003). User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 27(3), 425-478.
