Technology Acceptance Model (TAM)

This project contains the sample technology acceptance model (TAM; Davis et al., 1989) for partial least squares structural equation modeling (PLS-SEM). The data (1,190 observations) is taken from Saudi Arabia (Anderson et al., 2011). The articles by Al-Gahtani et al. (2007), Al-Gahtani & Shih (2009), and Anderson et al. (2011) describe in detail the data used and the PLS path model with its specific indicators.

Simply download the project and import it in SmartPLS 4.

Al-Gahtani, S.S., Hubona, G.S., & Wang, J. (2007). Information Technology (IT) in Saudi Arabia: Culture and the Acceptance and Use of IT. Information & Management, 44(8), 681–691.

Al-Gahtani, S.S., & Shih, H.-P. (2009). The Influence of Organizational Communication Openness on the Post-Adoption of Computers. Journal of Global Information Management, 17(3), 20–41.

Anderson, C., Al-Gahtani, S.S., & Hubona, G. S. (2011). The Value of TAM Antecedents in Global IS Development and Research. Journal of Organizational and End User Computing, 23(1), 18-37.

Davis, F.D., Bagozzi, R.P., & Warshaw, P.R. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, 35(8), 982–1003.